There are so many ways to define beauty. But my take on beauty is about self-empowerment, about setting yourself free from the commercial ideals about what defines beauty. We, at Pacifica, are starting our own Natural Beauty Revolution. We know that you care about what goes in your products, that the containers are as recyclable as they can be and that you are buying products that inherently make you feel good about yourself. We trust your intelligence. Take control and join our movement!